Universal KPI Dictionary - April 2026 Update

We’ve added and refined several KPIs to improve clarity around conversion timing and early client behavior.

New

‍Engaged Client
New client classification to track consistent short-term participation.
Defined as clients attending 2+ classes in 30 days without significant drop-off.

Lead Conversion Rate (In-Period)
Measures the % of leads that convert within the same timeframe they are created.

First-Time Client Return Rate (In-Period)
Measures the % of new clients who return for a second visit within the same timeframe.

Updated

Lead Conversion Rate → Lead Conversion Rate (Lifetime)
Renamed to clarify that conversion can occur at any point after lead creation.

First-Time Client Return Rate → First-Time Client Return Rate (Lifetime)
Renamed to clarify that return behavior is not time-bound.

Summary

This update introduces in-period variants of core funnel metrics and adds a new engagement classification, improving visibility into short-term performance vs. long-term outcomes.