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Version 1.0 - Updated Quarterly
Health & Growth KPIs
Economic & Revenue KPIs
Instructors & Staff KPIs
Glossary of Terms
Health & Growth KPIs
Economic & Revenue KPIs
Instructors & Staff KPIs
Glossary of Terms
KPI Definition
Number of accounts created within the selected timeframe
KPI Formula
Total leads created in the timeframe
Why this KPI matters
This metric measures the size of the opportunity entering the funnel - setting the ceiling for future visits, conversions, and revenue growth.
Additional Considerations
- Lead - A new account in the booking system
Metric Interoperability
Why This Might Be Different Than Your Booking Platform’s Same-Named Metric
Some platforms may treat non-account signals (e.g., inquiries, form fills, social actions) as “leads,” while FitGrid defines a lead as a new account created in the booking system. Timezone boundaries can also shift which day a lead is counted.
Methodology & Data Notes
When initially pulling data on studios, historical visibility is limited to 3 years prior to the pull-date. Once studios have onboarded, data accrues for as long as the studio is connected. Platform-specific handling of late cancellations, no-shows, and substitutions may differ.
Note On Platform Metrics
Booking platforms remain systems of record. These KPIs provide a standardized analytical lens designed for comparison, benchmarking, and decision-making across systems.
Revenue
Revenue related metrics do not necessarily reflect the time at which payment was received. For example, if a client purchases a 10 pack for $100 in March, then the revenue associated with a single class taken in April will be $10, regardless of when the studio received the actual revenue.
