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Version 1.0 - Updated Quarterly
Health & Growth KPIs
Economic & Revenue KPIs
Instructors & Staff KPIs
Glossary of Terms
Health & Growth KPIs
Economic & Revenue KPIs
Instructors & Staff KPIs
Glossary of Terms
Lead Conversion Rate (In-Period)
Percentage of leads created within the selected timeframe who also converted within that same timefr
KPI Definition
Percentage of leads created within the selected timeframe who also converted within that same timeframe
KPI Formula
(Leads created in period who also attended first class in period / Total Leads created in period) × 100
Why this KPI matters
NA
Additional Considerations
- NA
- NA
Metric Compatability
NA
Methodology & Data Notes
When initially pulling data on studios, historical visibility is limited to 3 years prior to the pull-date. Once studios have onboarded, data accrues for as long as the studio is connected. Platform-specific handling of late cancellations, no-shows, and substitutions may differ.
Note On Platform Metrics
Booking platforms remain systems of record. These KPIs provide a standardized analytical lens designed for comparison, benchmarking, and decision-making across systems.
Revenue
Revenue related metrics do not necessarily reflect the time at which payment was received. For example, if a client purchases a 10 pack for $100 in March, then the revenue associated with a single class taken in April will be $10, regardless of when the studio received the actual revenue.
