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  • KPI Dictionary
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Revenue Performance

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Core Class Revenue per Client

Average revenue per unique client from studio-derived class revenue only (w/exclusions)

John Carter

Core Class Revenue per Client

Average revenue per unique client from studio-derived class revenue only (w/exclusions)

Core Class Revenue per Instructor

Average Core Class Revenue generated per class taught by each instructor

John Carter

Core Class Revenue per Instructor

Average Core Class Revenue generated per class taught by each instructor

Core Class Revenue per Location

Average Core Class Revenue generated by the location of a studio/brand

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Core Class Revenue per Location

Average Core Class Revenue generated by the location of a studio/brand

Maintained by FitGrid in collaboration with operators, franchisors, consultants, and investors across the fitness industry. FitGrid does not sell or share studio-level data through this dictionary. The dictionary exists solely to standardize definitions, not to publish rankings.

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All Universal Fitness KPIs
At-Risk Client Rate
Average Clients per Class
Average Fill Rate (Utilization)
Core Class Revenue per Client
Core Class Revenue per Instructor
Core Class Revenue per Location
First-Time Client Return Rate
Lead Conversion Rate
New Client Rate
Observed Client Lifetime
Single-Visit Client Rate
Substitution Rate
Total Clients
Total Leads
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