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Version 1.0 - Updated Quarterly
Health & Growth KPIs
Economic & Revenue KPIs
Instructors & Staff KPIs
Glossary of Terms
Health & Growth KPIs
Economic & Revenue KPIs
Instructors & Staff KPIs
Glossary of Terms
Engaged Client
Client who attended 2+ classes within the selected 30-day period and whose attendance did not decrea
KPI Definition
Client who attended 2+ classes within the selected 30-day period and whose attendance did not decrease by >50% compared to the prior 30 days
KPI Formula
(Engaged Clients*/Total Clients) × 100*Engaged Clients are clients who:
- Attended ≥ 2 classes in the last 30 days, and
- Had < 50% decline in attendance compared to the prior 30 days
Why this KPI matters
Measures active participation, signaling retention strength, loyalty, and long-term revenue potential.
Additional Considerations
Define engagement thresholds by visit frequency, recency, and client type differences.
Methodology & Data Notes
When initially pulling data on studios, historical visibility is limited to 3 years prior to the pull-date. Once studios have onboarded, data accrues for as long as the studio is connected. Platform-specific handling of late cancellations, no-shows, and substitutions may differ.
Note On Platform Metrics
Booking platforms remain systems of record. These KPIs provide a standardized analytical lens designed for comparison, benchmarking, and decision-making across systems.
Revenue
Revenue related metrics do not necessarily reflect the time at which payment was received. For example, if a client purchases a 10 pack for $100 in March, then the revenue associated with a single class taken in April will be $10, regardless of when the studio received the actual revenue.
