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Version 1.0 - Updated Quarterly
Health & Growth KPIs
Economic & Revenue KPIs
Instructors & Staff KPIs
Glossary of Terms
Health & Growth KPIs
Economic & Revenue KPIs
Instructors & Staff KPIs
Glossary of Terms
At-Risk Client Rate
Percentage of at-risk clients relative to total active clients
KPI Definition
Percentage of at-risk clients relative to total active clients
KPI Formula
(At-Risk Clients / Total Clients) × 100
Why this KPI matters
Identifies clients whose engagement is declining early, often before they stop attending entirely
Additional Considerations
- At-Risk Client: Client whose attendance in the selected 30-day period decreased by >50% compared to the prior 30 days
Metric Compatibility
Why This Might Be Different Than Your Booking Platform’s Same-Named Metric:
Different platforms might define at-risk in different timeframes or with different triggers (e.g. hasn’t visited the studio in 15 days, or hasn’t renewed a package in 15 days)
Methodology & Data Notes
When initially pulling data on studios, historical visibility is limited to 3 years prior to the pull-date. Once studios have onboarded, data accrues for as long as the studio is connected. Platform-specific handling of late cancellations, no-shows, and substitutions may differ.
Note On Platform Metrics
Booking platforms remain systems of record. These KPIs provide a standardized analytical lens designed for comparison, benchmarking, and decision-making across systems.
Revenue
Revenue related metrics do not necessarily reflect the time at which payment was received. For example, if a client purchases a 10 pack for $100 in March, then the revenue associated with a single class taken in April will be $10, regardless of when the studio received the actual revenue.
