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Version 1.0 - Updated Quarterly
Health & Growth KPIs
Economic & Revenue KPIs
Instructors & Staff KPIs
Glossary of Terms
Health & Growth KPIs
Economic & Revenue KPIs
Instructors & Staff KPIs
Glossary of Terms
Observed Client Lifetime
Average duration between first and last visit within the observable window of Oct 1, '22
KPI Definition
Average duration between first and last visit within the observable window of October 1, 2022 to current date
KPI Formula
Average across clients of (Last Visit Date − First Visit Date), within the observed window (Oct 1, 2022–today)
Why this KPI matters
This is how long real, returning clients stay engaged over a consistent time window - isolating true retention strength and long-term relationship quality from one-off trial behavior.
Additional Considerations
- Includes Classpass and Wellhub.
- Removes one-time visitors
- This metric is also bound by the 3 year history of the dataset
Metric Compatibility
Why This Might Be Different Than Your Booking Platform’s Same-Named Metric
Booking platforms may not limit historical data to 3 years and may also not pull out one-time visitors.
Methodology & Data Notes
When initially pulling data on studios, historical visibility is limited to 3 years prior to the pull-date. Once studios have onboarded, data accrues for as long as the studio is connected. Platform-specific handling of late cancellations, no-shows, and substitutions may differ.
Note On Platform Metrics
Booking platforms remain systems of record. These KPIs provide a standardized analytical lens designed for comparison, benchmarking, and decision-making across systems.
Revenue
Revenue related metrics do not necessarily reflect the time at which payment was received. For example, if a client purchases a 10 pack for $100 in March, then the revenue associated with a single class taken in April will be $10, regardless of when the studio received the actual revenue.
