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Version 1.0 - Updated Quarterly
Health & Growth KPIs
Economic & Revenue KPIs
Instructors & Staff KPIs
Glossary of Terms
Health & Growth KPIs
Economic & Revenue KPIs
Instructors & Staff KPIs
Glossary of Terms
Single-Visit Client Rate
Percentage of clients who have only visited 1x since October 1, 2022 (end of Covid)
KPI Definition
Percentage of clients who have only visited 1x since October 1, 2022 (end of Covid)
KPI Formula
# of clients only visiting 1x since October 1, 2022 / Total clients visiting since October 1, 2022
Why this KPI matters
Indicates how much of your marketing and sales effort is spent on people who never become real clients - a direct measure of onboarding and funnel quality.
Additional Considerations
- None
Metric Compatibility
Why This Might Be Different Than Your Booking Platform’s Same-Named Metric
Not all platforms calculate this metric.
Methodology & Data Notes
When initially pulling data on studios, historical visibility is limited to 3 years prior to the pull-date. Once studios have onboarded, data accrues for as long as the studio is connected. Platform-specific handling of late cancellations, no-shows, and substitutions may differ.
Note On Platform Metrics
Booking platforms remain systems of record. These KPIs provide a standardized analytical lens designed for comparison, benchmarking, and decision-making across systems.
Revenue
Revenue related metrics do not necessarily reflect the time at which payment was received. For example, if a client purchases a 10 pack for $100 in March, then the revenue associated with a single class taken in April will be $10, regardless of when the studio received the actual revenue.
