Total Clients

Number of unique clients who attended at least one class within the selected timeframe

(At-Risk Clients / Total Clients) × 100

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(At-Risk Clients / Total Clients) x 100

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KPI Definition

Number of unique clients who attended at least one class within the selected timeframe

KPI Formula

Count of unique clients with >= 1 class attendance in the selected timeframe

Why this KPI matters

Defines the size of the active revenue base - the foundation that all retention, utilization, and lifetime value metrics build on.

Metric Compatibility

Why This Might Be Different Than Your Booking Platform’s Same-Named Metric:

Platforms may define “total clients” differently (e.g., all-time clients vs. clients active in a timeframe, or including prospects/accounts with no visits). Timezone and visit attribution can also affect inclusion near date boundaries.

Methodology & Data Notes

When initially pulling data on studios, historical visibility is limited to 3 years prior to the pull-date. Once studios have onboarded, data accrues for as long as the studio is connected. Platform-specific handling of late cancellations, no-shows, and substitutions may differ.

Note On Platform Metrics

Booking platforms remain systems of record. These KPIs provide a standardized analytical lens designed for comparison, benchmarking, and decision-making across systems.

Revenue

Revenue related metrics do not necessarily reflect the time at which payment was received. For example, if a client purchases a 10 pack for $100 in March, then the revenue associated with a single class taken in April will be $10, regardless of when the studio received the actual revenue.