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  • KPI Dictionary
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    Health & Growth KPIs
    Acquisition Quality
    Class Performance
    Client Performance
    Lead Performance
    Economic & Revenue KPI
    Revenue Performance
    Instructors & Staff KPI
    Instructor Performance
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Acquisition Quality

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New Client Rate

Percentage of new clients relative to total clients in the selected timeframe

John Carter

New Client Rate

Percentage of new clients relative to total clients in the selected timeframe

Observed Client Lifetime

Average duration between first and last visit within the observable window of Oct 1, '22

Lily Woods

Observed Client Lifetime

Average duration between first and last visit within the observable window of Oct 1, '22

Single-Visit Client Rate

Percentage of clients who have only visited 1x since October 1, 2022 (end of Covid)

John Carter

Single-Visit Client Rate

Percentage of clients who have only visited 1x since October 1, 2022 (end of Covid)

Total Clients

Number of unique clients who attended at least one class within the selected timeframe

Lily Woods

Total Clients

Number of unique clients who attended at least one class within the selected timeframe

Maintained by FitGrid in collaboration with operators, franchisors, consultants, and investors across the fitness industry. FitGrid does not sell or share studio-level data through this dictionary. The dictionary exists solely to standardize definitions, not to publish rankings.

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All Universal Fitness KPIs
At-Risk Client Rate
Average Clients per Class
Average Fill Rate (Utilization)
Core Class Revenue per Client
Core Class Revenue per Instructor
Core Class Revenue per Location
First-Time Client Return Rate
Lead Conversion Rate
New Client Rate
Observed Client Lifetime
Single-Visit Client Rate
Substitution Rate
Total Clients
Total Leads
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