Average Clients per Class

Average attendance per class in given timeframe

(At-Risk Clients / Total Clients) × 100

Heading 1

Heading 2

Heading 3

Heading 4

Heading 5

Heading 6

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

(At-Risk Clients / Total Clients) x 100

Ordered list

Item 1
Item 2
Item 3

Unordered list

Item A
Item B
Item C

Text link

Bold text

Emphasis

^Superscript

_Subscript

KPI Definition

Average attendance per class in given timeframe

Formula

# of Attendances + Late Cancellations + No-show clients in a given timesframe / # classes in the same timeframe

Why this KPI matters

Average clients per class shows how well a studio is actually utilizing its schedule - capturing not just who showed up, but who intended to attend - making it one of the clearest indicators of real demand, pricing power, and revenue efficiency per class.

Metric Compatability

Why This Might Be Different Than Your Booking Platform’s Same-Named Metric

Among other things, booking systems might include late cancellations or no show clients differently in their calculations

Methodology & Data Notes

When initially pulling data on studios, historical visibility is limited to 3 years prior to the pull-date. Once studios have onboarded, data accrues for as long as the studio is connected. Platform-specific handling of late cancellations, no-shows, and substitutions may differ.

Note On Platform Metrics

Booking platforms remain systems of record. These KPIs provide a standardized analytical lens designed for comparison, benchmarking, and decision-making across systems.

Revenue

Revenue related metrics do not necessarily reflect the time at which payment was received. For example, if a client purchases a 10 pack for $100 in March, then the revenue associated with a single class taken in April will be $10, regardless of when the studio received the actual revenue.