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Version 1.0 - Updated Quarterly
Health & Growth KPIs
Economic & Revenue KPIs
Instructors & Staff KPIs
Glossary of Terms
Health & Growth KPIs
Economic & Revenue KPIs
Instructors & Staff KPIs
Glossary of Terms
Core Class Revenue per Client
Average revenue per unique client from studio-derived class revenue only (w/exclusions)
KPI Definition
Average revenue per unique client from studio-derived class revenue only, excluding ClassPass, Wellhub/Gympass, retail, and private sessions
KPI Formula
Core Class Visits * Core Class Price per Visit / Core Class Clients
Why this KPI matters
Isolates how much value each real studio client generates from the core group class offering - revealing true pricing power and engagement without distortion from third-party traffic or non-repeat services.
Metric Compatibility
Why This Might Be Different Than Your Booking Platform’s Same-Named Metric:
Booking platforms might include retail or private sessions in revenue numbers.
Methodology & Data Notes
When initially pulling data on studios, historical visibility is limited to 3 years prior to the pull-date. Once studios have onboarded, data accrues for as long as the studio is connected. Platform-specific handling of late cancellations, no-shows, and substitutions may differ.
Note On Platform Metrics
Booking platforms remain systems of record. These KPIs provide a standardized analytical lens designed for comparison, benchmarking, and decision-making across systems.
Revenue
Revenue related metrics do not necessarily reflect the time at which payment was received. For example, if a client purchases a 10 pack for $100 in March, then the revenue associated with a single class taken in April will be $10, regardless of when the studio received the actual revenue.
