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Version 1.0 - Updated Quarterly
Health & Growth KPIs
Economic & Revenue KPIs
Instructors & Staff KPIs
Glossary of Terms
Glossary of Terms
Lead Classification
Term
Definiition
Lead
User who created an account in the system
Converted Lead
Lead who attended their first class (synonymous with New Client)
Unconverted Lead
Lead who created an account but never attended a class
Client Classification
Term
Definiition
Client
User who has attended at least one class at the studio
New Client
Client who attended their first class within the selected timeframe
At-Risk Client
Client whose attendance in the selected 30 days decreased by >50% compared to the prior 30 days
Revenue
Term
Definiition
Core Class Revenue
Studio-derived class revenue only, excluding all third-party sources (ClassPass, Wellhub/Gympass), retail, and private sessions
Includes
- Membership billings tied to class access
- Class packs
- Drop-ins
- Late cancel & no-show fees
Excludes
- ClassPass
- Wellhub/Gympass
- Retail/merchandise
- Private training
- Workshops/events