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Version 1.0 - Updated Quarterly
Health & Growth KPIs
Economic & Revenue KPIs
Instructors & Staff KPIs
Glossary of Terms
Health & Growth KPIs
Economic & Revenue KPIs
Instructors & Staff KPIs
Glossary of Terms
KPI Definition
Percentage of leads who attended a first class
KPI Formula
(Converted Leads / Total Leads) × 100
Why this KPI matters
This metric shows how effectively interest is being turned into real first visits.
Additional Considerations
- Lead - A new account in the booking system
- Conversion (in this case) - A first class attendance
Metric Compatibility
Why This Might Be Different Than Your Booking Platform’s Same-Named Metric
Some platforms might classify a social media “like” as a lead, because they can see that data. Other platforms cannot see that data. Also, different platforms and studios might define a conversion as a sign-up, first visit, or a membership purchase.
Methodology & Data Notes
When initially pulling data on studios, historical visibility is limited to 3 years prior to the pull-date. Once studios have onboarded, data accrues for as long as the studio is connected. Platform-specific handling of late cancellations, no-shows, and substitutions may differ.
Note On Platform Metrics
Booking platforms remain systems of record. These KPIs provide a standardized analytical lens designed for comparison, benchmarking, and decision-making across systems.
Revenue
Revenue related metrics do not necessarily reflect the time at which payment was received. For example, if a client purchases a 10 pack for $100 in March, then the revenue associated with a single class taken in April will be $10, regardless of when the studio received the actual revenue.
